Just this afternoon , the Professional League Board , that organizes the Ghana Premier league released a press statement in which they announced that One touch will no longer be the Title Sponsors of the 2008/09 league season which starts this weekend.
this development is not really a surprise since there has been talk in football circles that most of the people who call the shots in Ghanaian Football are not happy with the offer of OneTouch(whose new owners , Vodafone, are believed not to be too keen on sponsoring the Ghanaian league anyway)plus the keen interest from other potential sponsors that are willing to pay top cedis for the title sponsorship.
Ghana Football seems to be in for a nice walk to the bank due to the fierce competition among some of the highest growth sector corporations looking for opportunity to promote their brands.
Waiting in the wings are Glo and Zain ,both newcomers to the country's highly competitive telecom industry and willing to pay well for the opportunity to have their name associated with an event like the League which is covered nationwide plus the benefit of television coverage in the form of GBS.
A lot of money will be poured into football this season like never before and we all pray that it will be used to lay a firm foundation for the take-off of truly professional football in the Country.
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